Celebrities who created their own signature style that is used to show off his favorite designers with their red carpet looks, which later evolved into the magazine shoots, and finally into designing their own line of clothing.
Now, fashionable celebs like Kate Bosworth, Kimora Lee Simmons and Mary-Kate and Ashley Olsen are going one step further, lending the expertise of their style to the websites of members-only retail such as Mint and enchanting style shoes. On the site, the user answers a series of questions such as “celebrity style would you steal?” and “are you most likely found in heels or flat?”
Then comes a gallery of handpicked apparel and accessories, ready for purchase. Monthly flat fee You can buy one item, like a t-shirt, a pair of shoes or a piece of jewelry. (The site allows members to bypass months of supply, and all have a return policy, even though they charge a restocking fee.)
Most of this site has been launched during the past year, and their membership grew rapidly. RentTheRunway.com, which launched in 2009, is one of the “fashion Club,” where members hired a designer outfit for a special occasion and then just send it back. Now the fashion Club has achieved the high end Designer. ModaOperandi.com allows members who purchase pieces from designers like Diane Von Furstenberg and Philip Lim, for a steep price.
Have a personal choice to make sorting through the options easier, and flat fee (and free shipping) means You pay less than You would for a similar or the designer brand name.